jbt@asb.dk

JOHN THØGERSEN is Professor of Economic Psychology. His current research includes projects on social norms in the environmental field promoting energy conservation in households consumer acceptance of organic food products in China Brazil and Europe and intergenerational transfer of environmental concern. He has published extensively on consumption issues in international journals such as Journal of Economic Psychology International Journal of Research in Marketing Psychology & Marketing European Journal of Marketing and Business Strategy and the Environment. John Thøgersen is editor of Journal of Consumer Policy published by Springer. He is program director at Aarhus University for EURECA a European Master of Consumer Affairs.